The most common forms of surveys conducted by R.C.I. are:

• QUANTITATIVE
• QUALITATIVE
• INTEGRATED (QUALITATIVE AND QUANTITATIVE)
• INDUSTRIAL
• PERMANENT PANELS

QUANTITATIVE studies concern:

• FMCGs
• INDUSTRIAL PRODUCTS
• MASS DISTRIBUTION CHANNELS AND CONVENTIONAL TRADE RETAILERS

As for FMCGs, the types of surveys conducted are:

• CONCEPT TESTING, that is, the assessment of product ideas and concepts;
• PRODUCT TESTING, either blind or as marketed, on both trial products and existing ones;
• COPY TESTING, focused on advertising communication;
• U & A to evaluate markets, consumer tendencies and market penetration levels of individual brands;
• IMAGE TESTING, on Company, Brand or Produc.

As for the Trade, surveys are aimed at assessing:

• target areas and the relevant consumers’ buying habits;
• the POS potential, independently, as well as in relation to its main competitors;
• the image relative to the POS and/or the Company;
• the leaflet preparation and the valuation of its effectiveness on the corporate sales.

QUALITATIVE surveys are conducted by:

• face-to-face interviews;
• focus group

INDUSTRIAL surveys concern with:

• assessment of the reference market;
• identification of the commercial parameters within such a market;
• identification of the positioning of the Companies of the sector;
• the examination of the possibility to increase customers area.