As a result of the experience achieved during the professional activity, the following 3 research models have been developed:

CUSTOMER SATISFACTION INDEX

This model is used to determine and manage the Customer’s satisfaction, and was developed by means of a strategy that foresees:

• a U & A SURVEY for evaluating the Customer’s expectations with regards to the market and the position held by the various Companies working in this market;
• PERIODIC MONITORING to control the corrective actions effects, both in absolute terms and in comparison with competitors;
• the CUSTOMER SATISFACTION INDEX development, to evaluate the perception evolution trend.

VITALITY TEST

This model is integrated between two targets:

• TRADE
• CONSUMERS/FINAL BUYERS

The purpose of this test is to verify the acceptance of a product in all its marketing mix components, following its launch, re-launching or as the object of a promotional action. The VITALITY TEST is an original and exclusive model, and, therefore, it was presented at the ESOMAR CONGRESS held in Luxembourg in September 1991.

AREA POTENTIAL

This is an integrated 3 step model specifically aimed at Trade, for:

• defining the attraction area of the Point of Sale in terms of customers’ origin and type, the image of the existing commercial units and of purchased products;
• assessing the area potential through both the number of families present and the overall level of spending;
• identifying the positioning and the market share of existing Points of Sale.